Hi, I’m Ngoc.
Sales and marketing lead specializing in brand growth strategy and impactful branding initiatives.
Working Principles
Responsibility
I treat every project as if it were my own. From aligning creative direction to ensuring flawless execution, I hold myself accountable for both the process and the results. Responsibility means delivering work that meets standards, timelines, and brand expectations.
Performance-Oriented Thinking
Beyond creativity, I focus on achieving tangible results through data analysis and strategic planning. I strive to balance visual appeal with measurable impact — ensuring each idea translates into brand growth.
Skills & Related Works
Social Media Management
Defined platform-specific strategies and developed content/visual guidelines, overseeing implementation across all platforms.
Creative Direction & Media Production
Directed concept development and managed the production of videos and photoshoot assets from ideation to final delivery.
Digital Ads
Planning
Partnered with the digital ads team to set strategic objectives, evaluate performance metrics, and optimize campaign effectiveness.
E-commerce Operation & Optimization
Directed e-commerce operations from product strategy to promotion, aligning execution with revenue targets and brand positioning.
Influencer Booking & Management
Negotiated, booked, and directed KOL/KOC collaborations, managing production of 150+ monthly content assets.
Product Merchandising Strategy
Designed seasonal assortment strategies and coordinated inventory management to support brand goals and sales targets.
Recommendation Letters
"Ngoc was a driven employee and always agressively striving for the true results. She helped me reconsider my works and come up with new approachs."
Mr. Hoai Linh, Brand Manager at Helios - Ex ABM at Mono Talk
"Ngoc is an extremely hard-working and intelligent student. The way Ngoc solves the case study proves that she is a quick learner and knows how to apply it in practice."
Mrs. An Doan, Head of Sales at BOO - Founder at ACMode Fashion Retail Academy