Social Media Content
Developed content and visual guidelines for social media posts across all platforms (Facebook, TikTok, Instagram).
Digital Ads Planning
Worked closely with the digital ads team to analyze performance reports and apply insights to strengthen the communication strategy.
Influencer Booking
Managed booking and direction of KOC content, overseeing an average of 150 assets to ensure brand objectives and timelines per month.
Creative Production
Directed concept development and managed the production of video and photoshoot assets from ideation to final delivery.
Activation Events
Planned and executed activation events while coordinating store decorations for special occasions to enhance the customer experience.
Product Merchandising
Built assortment plans, applied critical path and stock turn analysis, and coordinated inventory to meet brand-driven strategic goals.
